International business environment

The health and well-being industry makes products in the fields of medical technology, ambient assisted living technology and sport and fitness technology. One quarter of the world's most rapidly growing enterprises belong to the health and well-being sector. The growth of the industry's turnover fluctuates somewhat depending on the product category but it has been estimated as about 10% every year. The development prognoses for employment in this field are globally very positive. It is remarkable that services account for about three quarters of the total market share.

International market in the health and well-being sector:

• USA 40 %
• Europe 30 % (in which 75 percent comes from Germany, France, UK and Italy)
• Japan 11 %