Recognition of the market potential

In order to recognize the market potential by markets and categories, we have to analyze a great deal of information from several sources. This information requires thorough analyzing when planning the introduction of new products or markets. Clarification of the market potential of a certain product in a particular target market often will need a separate market survey. Market area surveys made by the Health and Well-being Cluster Programme produce additional value for enterprises which are planning new marketing activities in this sector.

Check: Market Potential Index for Emerging Markets - 2008
Check: Healthcare Trade Statistics (market potential by country and category)