Search for funding

In order that a company can utilize loans and financial support its equity stake must be sufficient or its future income needs to be promising. The entrepreneur's own investment in the company is essential since financers will require that the entrepreneur is committed to the business.

In addition to the entrepreneur's own input, private "business angels" and capital investors can provide capital to enterprises which have significant growth potential. Business angels are wealthy private persons who invest in various enterprises often in specialized fields in which they are interested. Venture capitalists are professional investors who invest in enterprises in order to sell their share at a profit after around five years.

Before they present their case to capital investors, it is useful that enterprises are able to interest investors by detailing the market opportunities of their business idea and the additional value for customers, introduce the entrepreneur and the team, present their competitive edge, financial plan and detachment from the company. In order that the target will be attractive to investors, it must have considerable growth prospects in the immediate future.